You Didn’t Miss the Signs — There Weren’t Any.
- Eric Becker

- Sep 8, 2025
- 2 min read

The costliest failures are those that don’t appear to be failures — until it’s too late.
They show up as:
A product launch is delayed by 3 weeks because two teams interpreted the same direction differently — the delay costs $1.5M in missed revenue
A sales team hits their number by pulling in next quarter’s deals — now you’re entering Q4 with a $4M shortfall and no margin for error
A strategic initiative gets completed — but doesn’t move the business forward — after $1.1M in internal effort, meetings, and rework
You spend the first 10 minutes of every exec meeting just trying to agree on what actually happened — and still leave without clarity
You won’t see this in a dashboard or a survey — not because you’re not paying attention, but because those tools were never designed to show where things quietly go wrong — until it’s already cost you.
They measure what people say. They assume alignment. They miss the quiet gap between agreement and action — where even well-meaning teams lose traction.
It’s not dysfunction. It’s not bad intent.
It’s just what happens when a few key people interpret priorities differently, take action based on their own assumptions, or quietly steer things in a direction that doesn’t match the plan.
And that’s all it takes — a handful of misfires in the wrong spots — and suddenly outcomes don’t match intent, timelines slip, and leaders are left trying to make sense of a result no one intended.
We built something that makes that visible — before it turns into missed numbers, rework, or last-minute fire drills.
If this sounds familiar, you’re not the only one — and you’re not imagining it. I can walk you through how we’re helping teams get in front of it.



