What Breaks in M&A Can’t Be Seen on a Spreadsheet

Last quarter, global M&A volume crossed $1 trillion.

Big moves. Bold strategies. The market loves a headline.

But here’s the number no one wants to lead with: 70% of M&A deals fail to deliver their expected value.  (Source: Too many to list, and the number hasn’t changed in years.)

So, what keeps going wrong?

• Diligence is sharper than ever.

  
  

• Strategy is aligned.

  
  

• Culture slides are checked off.

  
  

• Integration teams are staffed early — full PMOs track every workstream.

Still: delays, missed operational benefits, fractured teams, key leader exits.

The deal works in theory — and then falls apart in practice.

So what’s missing? Behavioral visibility.

Not in a values deck. Not in a survey.

In how people interpret direction, set priorities, and lead across teams — especially when

alignment matters most.

That’s the blind spot Behavioral AI is already uncovering.

By identifying patterns across roles, levels, and organizations, it’s now possible to create Behavioral Twins™— measurable models of how two companies actually operate beneath the surface.

Not how they describe their culture. How they execute — consistently, quietly, and often unconsciously.

And these Twins aren’t just useful after the deal closes. They’re powerful tools before and after the merger — exposing mismatches, integration risks, and hidden strengths long before they show up in results.

The numbers tell you what you’re buying. Behavioral AI tells you what you’re walking into.