New M&A Partnership Acts as “The Pitchbook for Culture”

With MiliMatch, an American firm, powering the behavioral intelligence layer and Humanaq, an Italian M&A firm bringing it into the deal process, we’re making culture measurable in M&A.

Most deals don’t fail on the spreadsheet. They fail when two cultures collide.

The financials are solid. The strategy makes sense. But once the buyer, seller or successor try to operate as one, the way leaders think, decide, and work doesn’t line up. 

This is the quiet risk in every deal. 

It doesn’t show up until after the ink is dry, and by then, it’s already eroding value. 

Why Culture Has Been a Blind Spot 

Everyone knows culture matters. The problem is no one could measure it in a way that was objective and useful. 

• Surveys are just opinions. 

• Consultant reports are slow, expensive, and political. 

• Most tools give you a snapshot that’s outdated as soon as the deal moves forward. 

That’s why culture has always been called “soft.” Important, but impossible to quantify. 

The Breakthrough: Predictable Culture 

By analyzing how people actually communicate and work, MiliMatch’s Behavioral Engine™ reveals the behaviors that define a company’s culture. 

The difference is clear: 

• Objective: not based on self-reported answers 

• Real-time: reflects how culture shows up in daily work 

• Predictive: shows how two organizations will fit together before the deal closes

For the first time, culture can be treated with the same rigor as financials: measurable, comparable, and predictive. 

What This Means for M&A 

That’s why Humanaq founded by Simone Vascotto, based in Italy, and MiliMatch founded by Eric J. Becker based in Austin, Texas, have partnered, to put culture at the center of deal & succession strategy in Europe.

• Sellers can highlight cultural strengths as part of their value story. 

• Advisors can reduce hidden risks and give clients more certainty. 

• Private Equity can know how a company will fit into their portfolio before writing the check.

This doesn’t replace due diligence. It completes it by making sure the “people side” of the deal doesn’t erode the value everyone worked to create. 

Looking Ahead 

Culture is no longer soft. It’s hard data that supports your gut instinct. Measurable, practical, and predictive.

That’s the mission of Humanaq + MiliMatch: 

Turning invisible culture into predictive insight, so every deal has the best chance to succeed.

In M&A, spreadsheets tell you what a company is worth. Culture tells you whether you’ll actually realize it.

We’re now launching pilots with select firms in Europe. We have arranged 5 limited spots by the end of September. If you’re an advisor, family office, individual seller, or investor, grab your limited spot. Pilots are now live via Humanaq.com or contact us directly on linkedin Humanaq